
Tailored Merchandising to Drive Your Business Growth
In the large-scale retail and DIY sectors, simply placing products on shelves is not enough to increase sales. Effective merchandising involves optimizing product displays, monitoring stock, setting up promotional spaces, providing product demonstrations, and offering sales support and training. M&D offers customized strategies designed to help you meet these challenges on a national scale.
Our Key Merchandising Services
Display Setup and Managementi
We design and manage displays that enhance product visibility and improve the shopping experience. Our services include:
- Collaboration with professionals across the entire network for seamless integration
- Installation of thematic corners, counters, gondolas, and podiums
- Customization of setups based on technical requirements and available space
In-Store Promotions, Demonstrations, and Assisted Sales
We develop promotional campaigns in retail stores to engage customers and drive product sales. Our services include:
- Regular and consistent presence of promoters to build customer loyalty
- Practical demonstrations to showcase product benefits and features
- Direct assistance to help customers choose between different products or lines
Distribution Process Optimization
We ensure effective management of operations that bring your products to shelves, making them attractive and accessible to buyers. Our services include:
- Strategic product placement to maximize visibility
- Stock monitoring and management, including order recommendations
- Timely reporting of stock shortages or supply chain issues
Strengthening Retail Relationships
We nurture and strengthen your relationships with retail chains and specialized stores to support long-term business success. Our services include:
- Relationship management with store managers
- Sales staff training and support
- Continuous assistance to build productive, lasting partnerships
Monitoraggio e reporting
We track and share data on in-store activities to optimize processes and outcomes. Our services include:
- Detailed reports on stock levels, promotional displays, and overall performance
- Digital tools for real-time updates
- Structured feedback to support strategic decision-making
